Image Source: Getty / Anna Webber
Gender bending. Gender fluid. Genderless. Gender nonconforming. No matter the way you describe garments that — put most easily — will be worn by anybody, the very fact stays: vogue is changing into much less managed by the confines of gender. The Los Angeles-based No Sesso (actually “no intercourse/no gender” in Italian), Re—Inc, Human Nation, and TomboyX are simply some of the apparel brands eschewing traditional gender labels in favor of garments for all, no matter how one would possibly determine.
This spirit of deconstruction and reimagination is, partially, what fueled Joseph Altuzarra to enterprise into beforehand uncharted inventive territory. Last yr, the 39-year-old designer launched Altu, a line of fundamentals that he previously described as “genderful” as a result of the phrase had a extra optimistic connotation than different generally used terminology.
Image Source: Altu
“Someone who’s drawn to Altu understands the liberty in simplicity,” Altuzarra tells POPSUGAR. “There is not one explicit model related to our neighborhood. Altu’s objective is to carry collectively folks with all totally different kinds, identities, and missions.”
He needs individuals who put on Altu to hold themselves with a way of hope and pleasure it doesn’t matter what they’re carrying. That authenticity and freedom of expression is one thing he want to see extra of all through the business at massive. “The phrase is truthfulness,” he says. “Fashion is about inventiveness, however it must be grounded with individuals who symbolize actual identities.”
“Fashion is about inventiveness, however it must be grounded with individuals who symbolize actual identities.”
Altuzarra, who launched his eponymous label in 2008, hypothesizes that “the tenacity of youth” will encourage the following period of vogue. “Not solely the keen children crashing onto the scene at the moment but in addition the youth that all of us skilled,” he elaborates. “The way forward for vogue will elevate the inventiveness of childhood.”
He already embodies that sense of journey and marvel by experimenting with artwork throughout varied mediums. His newest endeavor finds him diving headfirst into the NFT house. As a part of a collaboration with Afterpay for New York Fashion Week, 5 designers — Altu, AnOnlyChild, Jonathan Simkhai, Kim Shui, and The Blonds — launched an NFT assortment that permits purchasers to unlock exclusive collectibles with digital “keys.” “We are democratizing vogue week and creating new alternatives for shoppers and retailers to entry a sometimes closed door occasion,” Natalie McGrath, a advertising and marketing government at Afterpay and Cash App, says.
As for Altuzarra, making designs accessible to everybody begins with the garments themselves however continues within the digital world, the place an increasing number of individuals are buying and fascinating with manufacturers. “I wished Altu to be part of the push to provide people who find themselves within the vogue business a option to entry it,” he says. “This collaboration was an excellent alternative to platform Altu’s mission to create inclusive, progressive, and fascinating experiences for different inventive folks.”
Altu’s digital key unlocked a special-edition brand tote and oversize T-shirt, plus a curated exhibition information beginning with Wolfgang Tillmans’s “To Look Without Fear,” which is at the moment displaying on the Museum of Modern Art in New York City by means of Jan. 1, 2023. “[Tillmans’s] work has been a part of my inventive course of since I used to be simply beginning out,” Altuzarra shares. “Tillmans asks guests to filter his work by means of their very own experiences; that is how I see Altu functioning within the vogue house. I need individuals who view vogue to, like Tillmans’s present, look with out concern.”